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We embarked on a 4-month social campaign with Universal Pictures to promote the release of 1917, a film that brought an impressive $36 million in the first weekend of wide release.

Following the narrative of this heroic film, we developed an immersive social strategy including 30 uniquely crafted .15 sec motion units to be deployed across Facebook, Instagram and Twitter.

During award-season we were all hands on deck amplifying the realtime buzz and fan engagement through responsive posting and live-tweeting.

1917 Social Campaign